As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.

Who we represent

Our member companies market specialist health products, which encompass a wide variety of sectors including:

  • Vitamin and mineral supplements
  • Herbal and botanical products
  • Sports Nutrition products
  • Foods for Special Medical Purposes
  • Functional foods
  • Health foods
  • Natural remedies
  • Vegetarian/vegan foods
  • Organic foods
  • Homeopathic and aromatherapy products

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There has never been a more important time to protect and promote your interests, and those of the industry.

The HFMA supplies sound information and advice to members, and promotes positive communications and public relations, training and education and the highest quality standards of products and services. The HFMA’s Code of Advertising Practice was formed in 1978, and the first label and advertising advisory service in 1998. The Code sets out the regulatory framework for specialist health products, and is administered by the HFMA’s Primary Authority-accredited CLEAR CHECK™ service.

HFMA Event videos

2016 AGM

About the HFMA

Our background

The HFMA is a not-for-profit, but financially sound, organisation that was founded in 1965 to represent the interests of manufacturers and suppliers of specialist health products in the UK. Our c. 120 member companies include many suppliers of specialist food supplements and health foods.

Subscriptions are fair, based on turnover, and the organisation is fully-democratic. Each full member has one vote, regardless of size, and can stand for Council.

The HFMA operates three long-standing codes of practice – for GMP, Labelling & Advertising and Upper Safe Levels for Supplements – to ensure that member companies adhere to high standards and offer good quality, safe products to UK consumers. As such, we welcome proportionate and clear legislation designed to ensure that consumer choice is informed by responsible and accurate information.

Micronutrients and Health APPG

To promote awareness and understanding, and to help form strategies in Parliament, of the vital role of micronutrients (vitamins and minerals) in helping people to be healthier, and of the importance of nutritional food supplements which are now taken by over 25m UK consumers every week, 60% of them on a daily basis.

The group has already held five successful meetings on the subjects of Pre-Conception Nutrition, Improving Teenage Nutrition, The Global Burden of Chronic Disease, Nutrition and Healthy Ageing of the Brain and Nutrition and Immunity in older people.

In March 2017 the APPG Chair, Rosie Cooper MP, along with HFMA Chair Robert Taylor, HFMA Executive Director Graham Keen and HFMA Scientific Adviser Dr Michele Sadler attended a positive meeting with the Under Secretary of State for Public Health and Innovation, Nicola Blackwood MP.

Our Primary Authority Coordinated Partnership

Primary Authority (PA) is a statutory scheme which enables a business to form a legally recognised partnership with a single local authority.

PA Partnerships have recently been extended to allow for co-ordinating of partnerships between businesses that have common regulatory issues, such as members of Trade Associations like the HFMA. HFMA member companies can enjoy the benefits of this arrangement at no additional cost

The Primary Authority Partnership enables us to seek Assured Advice for our members on issues of potentially problematic significance and, as part of an appropriate due diligence defence, a company is able to rely on the advice provided by its PA. We have already obtained the first three examples of Assured Advice, and being part of the Primary Authority Partnership provides our members with a protective ‘shield’ that they otherwise might not have.