The HFMA works effectively to represent the interests of the UK natural health products industry at all levels of the legislative, regulatory and Parliamentary process. We work proactively with other industry associations to achieve this aim.

The HFMA supplies sound information and advice to members, and promotes positive communications and public relations, training and education and the highest quality standards of products and services.

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There has never been a more important time to protect and promote your interests, and those of the industry. Join the HFMA and see the benefits that membership brings.
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HFMA Mission

As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.

Who we represent

Specialist health products encompass a wide variety of care sectors including:

Food Supplements
Health Foods, including:

  • Organic foods
  • Vegetarian/Vegan Foods
  • Functional foods
  • Foods for Particular Nutritional Uses
Herbal Products
Natural Remedies
Sports Nutrition products
Natural Cosmetics

Latest News and Events
16.04.14 - Outstanding Achievement Award for Graham Keen
Press Release
16.04.14 - HFMA Maurice Hanssen Award of Honour
Press Release
16.04.14 - HFMA Health Journalist of the Year 2013
Press Release
17.12.13 - HFMA response toThe Times Story 'Stop wasting money on Vitamins and Minerals'
HFMA Response
22.08.13 HFMA statement Which health claims
Press Release
29.06.12 - NHCR Legal Action Joint Press Release
Press Release