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HFMA Mission

As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.


November 2016

• Publicity, advertising and promotion are vital to the successful marketing of specialist health products - but, the regulatory framework is highly complex.

• There are detailed and specific requirements for the various different categories of specialist health product – foods, food supplements, herbal and homoeopathic products, cosmetics, etc.

• Failure to tailor labelling, advertising and promotional material to UK regulatory requirements is a certain route to market failure.

• HFMA uses self-regulation to build and maintain a successful specialist health product industry to the benefit of consumer health.

• CLEAR CHECK'S™ aim is to achieve the maximum marketing advantage for the product within the law - and in particular the maximum permissible information to the consumer.

• CLEAR CHECK™ advises on the product ranges of both HFMA members and of non-members – with members’ work attracting preferential rates. 

Administrators Gwyneth Massey BSc (Hons) Biochemistry, MRSB, CBiol
Jenny Akers BSc (Hons) Physiology & Biochemistry
Clara Uria Beaulac BSc Physiotherapy (Assistant Code Administrator)
Office Hours 09.00 – 17.00 Monday to Friday
Address: 1 Wolsey Road, East Molesey,
Surrey KT8 9EL
Telephone:  +44 (0)20 84 81 7100
Member Hourly rate: £79.00 per hour + VAT (minimum invoice value £30.00 + VAT)
Non-Members Hourly rate: £149.00 per hour + VAT (minimum invoice value £45.00 + VAT)
NB Approvals required at very short notice may attract a £50.00 surcharge. Please contact the Administrators for further details.
Telephone enquiries The first 10 minutes (5 minutes for non-members) of initial enquiries are not charged for. After that, the hourly rate applies.
Settlement terms
Submitted monthly
30 days
First time users of CLEAR CHECK™                                  Pre-payment via pro-forma invoice
Work turn-around time Whenever possible we aim to return comments within 7 working days, but this can increase during times of heavy work load or during staff holidays
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