As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.
HFMA Code of Advertising Practice
- The HFMA Code of Advertising Practice was established as a focus for industry self-regulation in terms of product advertising and promotional standards. It sets out the regulatory framework for specialist health products.
- The Code is administered by the COPY • LABELLING • EDUCATION • ADVERTISING • REGULATION (CLEAR CHECK™) of the HFMA.
- Compliance with this Code of Advertising Practice in spirit, as well as in principle, is a condition of HFMA Membership.
- The full version of the HFMA Code of Advertising Practice can be found in the Members' Section.