As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.

LAPAD LABELLING, ADVERTISING AND PROMOTION ADVICE DIVISION

• Publicity, advertising and promotion are vital to the successful marketing of specialist health products - but, the regulatory framework is highly complex.

• There are detailed and specific requirements for the various different categories of specialist health product – foods, food supplements, herbal and homoeopathic products, cosmetics, etc.

• Failure to tailor labelling, advertising and promotional material to UK regulatory requirements is a certain route to market failure.

• HFMA uses self-regulation to build and maintain a successful specialist health product industry to the benefit of consumer health.

• LAPAD'S aim is to achieve the maximum marketing advantage for the product within the law - and in particular the maximum permissible information to the consumer.

• LAPAD advises on the product ranges of both HFMA members and of non-members – with members’ work attracting preferential rates.

Administrators
Gwyneth Massey BSc (Hons) Biochemistry, MIBiol, CBiol
Jenny Akers BSc (Hons) Physiology & Biochemistry
Office Hours: 09.00 – 17.00 Monday – Friday
Ansaphone out of office hours

Click here for LAPAD contact details

Scale of Charges
Members hourly rate applicable from 11th June 2007:
£70.00 per hour + VAT (minimum invoice value £30.00 + VAT)

Non-members hourly rate applicable from 23rd June 2008:
£125.00 per hour + VAT (minimum invoice value £45.00 + VAT)

NB Approvals required at very short notice may attract a £50.00 surcharge.
Please contact the Administrators for further details.

Telephone enquiries
The first 5 minutes of initial enquiries are not charged for.
After that, the hourly rate applies.

Invoices
Submitted monthly. Settlement terms: 30 days

May 2008