As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.

• The HFMA Code of Advertising Practice was established as a focus for industry self-regulation in terms of product advertising and promotional standards. It sets out the regulatory framework for specialist health products.

• The Code is administered by the Labelling, Advertising and Promotion Advice Division (LAPAD) of the HFMA.

• Compliance with this Code of Advertising Practice in spirit, as well as in principle, is a condition of HFMA Membership.

• The full version of the HFMA Code of Advertising Practice can be found in the Members' Section.

An abridged version, detailing the basic principles, can be accessed here