As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.

• To be the authoritative and responsible voice for the UK natural products industry.

• To promote and protect the general interests of members and of the natural health products industry.

• To influence legislators, regulators and key opinion formers to promote the maximum freedom of choice and access to safe, high quality natural health products.

• To promote high standards of product manufacture and presentation to ensure consumer safety, responsible and informative communications and compliance with applicable legislation.